Companies with IP assets, whether in the form of patents, trademarks, copyrights or trade secrets, can often benefit by bringing in an outside party to help with assessments, strategy development or planning. This additional "thought leadership" can help to produce a higher quality end result, thus improving the success factors and reducing risks.
Access to additional resource in the form of a consultant can help during especially busy times, such as an intense period of outbound licensing negotiations, cross-licensing negotiations, or defense against incoming assertions.
Some companies also have a significant store of IP, and can monetize it through selective IP divestitures and/or outbound licensing.
Intellectual Property Matters!